Aren't websites expensive?
That really all depends on how far you want to take it. But a good basic website can be cheaper than a few new banners for you club shows. Your website is much much more than a banner – it is your single most effective means of attracting new members and communicating to existing members, and it’s there 24 hours/day, 7 days /week. New members expect to find you there, and they expect it to look professional.
There's nothing wrong with our old website is there?
Possibly not, but……
Is your website smartphone friendly? By the end of 2015, mobile devices accounted for more internet use than the traditional laptop/desktop. A website that is responsive to the size of your visitor screen is now a mandatory requirement for all websites.
Are you making the most of your social media through your website? They are not independent channels, they must work hand in hand to your benefit.
Is your membership stagnating or falling? You need to recruit faster than your natural attrition rate, and your online presence easily accounts for over 50% of all new membership first contact, probably higher because those who join you at a show have probably already found you online.
Of those who find you online, did you know that about 60-70% will find your website and a further 30-40% will find you via Social Media. You could be missing out on a huge number of potential members.
Are you in competition from any other clubs that look better online? If they do, why would they join your club?
With the increase in membership that a well thought out online presence will give you, your investment will soon pay for itself.
Isn't Facebook just for the youngsters?
In a word, no. Facebook sometimes has a tarnished reputation with non-Facebook users. Sometimes through media stories of ‘party gatecrashing’ etc, but the behaviour of a few individuals should not put you off. By the end of 2015 Facebook had over 1.5 Billion active monthly users of its service worldwide. That is a huge audience. The potential to reach like-minded people has never been easier. Did you know that the average age of the classic car enthusiast on Facebook is estimated to be in their 40s with many silver surfers there too.
Besides, even if there are a lot of youngsters on social media. We need this age group to ensure the longevity of our cars and the future of the classic car movement as a whole.
It makes perfect sense to include social media as part of a well thought out communication medium for every classic car club. It’s where modern communities are formed.
We don't need social media, we've got a forum right?
Forums are rather like the forerunner to the social media scene. They are still extremely valuable. Nowhere else has such a wonderful content rich archive of technical articles. Social media doesn’t replace the forum, it complements it and reaches ever wider audiences. It reaches people who haven’t chosen to go looking for you!